Selling the Presentation

Nancy Duarte: The secret structure of great talks

From the "I have a dream" speech to Steve Jobs’ iPhone launch, all great presentations have a common architecture. At TEDxEast, Nancy Duarte draws lessons on how to make a powerful call-to-action. Nancy Duarte believes that ideas are the most powerful tools people have. Her passion is to help every person learn to communicate their world-changing idea effectively.

Nancy Duarte's "Resonate" online:

Story Pattern!page34

Chris Vogler: The Hero’s Journey!page37

Audience's Journey!page43

S.T.A.R. Moments (Something They will Always Remember)!page174

Steve added the “secret sauce” to his presos:!page191

Architecture of Lincoln's Gettysburg Address:!page208

Derek Halpern from Social Triggers interviews Nancy Duarte:

Connecting with your audience:

From Forbes: present like Steve Jobs

(Boring to Bravo) Tips... from Kristin Arnold

Set the tone for interaction:
  • Connect with your audience beforehand if possible
  • Make it personal ... about them, not you.
  • Use inclusive language
  • Make the room more engaging (music, props, activities)
  • Creatively prepare your handout, workbook, or takeaway
  • Observe and mingle
  • Start smartly .. you have 1 to 2 minutes to solidify your connection with the audience
  • Listen as you speak
  • Adjust behaviors if you are not connecting

"How Great Leaders Inspire Action," by Simon Sinek

Stephen Denning's "mistakes"

1. unclear, uninspiring goal - what’s the point
2. Lack of total commitment for change -mind and soul to a clearly articulated goal -believe in it
3. Incongruent body language doesn’t match the words or commitment
4. Misreading the audience - match presentation to the pulse of the audience
5. Lack of narrative Intelligence - narrative connects audience with cause or purpose or goal
6. Not telling the truth - overstate your role or level of responsibility
7. presentations might begin as monologue - should move to a dialog

EX. #4
1. What is the significant change in the organization or community or group that you hope to spark with the story?
2. Think of an incident (either inside or outside your organization, community, or group) where the change was in whole or in part successfully implemented? Describe it briefly.
3. Who is the single protagonist in the story?
4. Does the story fully embody the change idea?
5. Does the story make clear what would have happened without the change idea?
6. Has the story been stripped of any unnecessary detail?
7. Does the story have an authentically happy ending? Can it be told so that it does have such an ending?
8. Does the story link to the purpose to be achieved in telling it? What if.....Just imagine....Just think